Fracta | Save Water Now — Privacy policy

Privacy policy

Effective: April 20, 2020

Fracta, a California corporation (collectively, "Fracta", "we", "us" or "our") is committed to the protection of your personal information. Please read this Privacy Policy to learn more about our privacy practices with respect to your use and access of our public facing corporate website (the "Site") and our hosted water pipeline data management platform (the "Service"), both located at www.fracta.ai.

Table of contents

  1. Introduction
  2. Changes to this Privacy Notice
  3. Information We Collect
  4. Using Your Personal Information
  5. Sharing Your Personal Information
  6. Direct Marketing Communications
  7. Your Choices
  8. Data Retention and Security
  9. Payment Processing
  10. Sensitive Data
  11. Children’s Privacy
  12. External Websites
  13. Notice to Users Located Outside the United States
  14. Contact Us

1. Introduction

This Privacy Policy is intended to help you better understand how we process your personal information, and governs how Fracta may use, transfer, store and disclose such personal information in connection with your use of the Site and/or the Service. "Personal information" or "personal data" means any information about an individual from which that person may be identified. For example, it may include your name, telephone number, company, email address, or payment information, and in some jurisdictions your IP address. It does not include data from which the identity of an individual has been definitively removed along with any identifiers connected to such individual (also known as anonymous or anonymized data). This Privacy Policy applies to personal information collected when you:

By accessing or using our Site AND/OR OUR SERVICE, or submitting information in connection with your use of the Site OR THE SERVICE, you acknowledge and agree that you have read this Privacy Policy.

2. Changes to this Privacy Notice

Fracta reserves the right to revise this Privacy Policy at any time for any reason. If we make revisions to this Privacy Policy, we will post the revised Privacy Policy prominently on the Site, with the "last updated" date revised accordingly. If we make material changes with respect to the personal information collected by the Site and/or the Service, we may also post a notice on the Site that the Privacy Policy has been updated and/or send you an email or other notification through the Service. Where express consent is required by applicable law for the lawful collection, use, or disclosure of information about you, we will obtain that consent. We encourage you to review this Privacy Policy regularly for any changes. Your continued use of the Site and/or the Service (or any part thereof) and/or your continued provision of personal data to us after the posting of the revised Privacy Policy will be subject to the terms of the then-current Privacy Policy.

3. Information We Collect

Information Collected Directly

When you visit the Site or use the Service, we may collect the following information:

and Other information you may provide by filling out forms or by contacting us (such as your feedback, platforms that you are interested in using of software on or other communications with us).

Information Collected Indirectly

Cookies and Similar Technologies

We or authorized third parties collect certain information by automated means using cookies, web beacons, and server logs for analytic purposes. Fracta tracks users use of the Site and the Service, but does not track users across third party websites. A cookie is a small text file that is stored on a user's computer for record-keeping purposes. When you visit or access the Site, we may by means of cookies, beacons, tags, scripts, and/or similar technologies automatically collect technical information about the devices and software you use to access the Site and/or the Service, such as the type of Internet browser or mobile device you use, the website or source that linked or referred you to the Site and/or the Service, your IP address or device ID (or other persistent identifier that uniquely identifies your computer or mobile device on the Internet), the operating system of your computer or mobile device, and other similar technical information. Typically, all technical, analytics, and usage information is gathered by Fracta in anonymous form and does not identify you personally.

We use both session ID cookies and persistent cookies. These technologies (or a combination of them) are used to help us:

You may manage your cookie preferences as further explained in Your Choices.

Aggregated Data

In connection with your access and use of the Site and/or the Service, we process "Aggregated Data", such as statistical or demographic data. Aggregated Data may be derived from personal data, but is not considered personal data under the law if it does not directly or indirectly reveal your identity. For example, we may aggregate usage data to calculate the percentage of users accessing a specific feature of the Site and/or the Service. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data, which will be processed in accordance with this Privacy Policy.

4. Using Your Personal Information

Fracta uses your personal information in the following instances:

5. Sharing Your Personal Information

Aside from disclosing your information to those of our personnel who are authorized to process the information in order to provide the Site and/or the Service and who are committed to confidentiality, we disclose your personal information only to the third parties as described below.

Third Party Service Providers

We share personal information with third parties that provide services to help us provide the Site and/or the Service and to otherwise operate our business. Depending on how you use the Site and/or the Service, the following categories of third parties collect data on our behalf or receive personal information:

For a list of all third-party service providers we use, please contact us. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions, unless the data is rendered fully anonymous.

Account holders

In addition, if you are using the Service under an account maintained by a company who you work for or have another type of business relationship with, the account holder may have access to information about your use of the Service under their account.

Business Transfers

If Fracta enters into a merger, acquisition or sale of all or a portion of its assets or business, your personal information may be one of the transferred assets. Should such a sale or transfer occur, Fracta will require the buyer to treat your personal information in a manner that is consistent with this Privacy Policy.

Affiliates and Subsidiaries

Personal information that we collect about you through the Site and/or the Service may be shared with the employees, contractors, and agents of Fracta and our affiliated and subsidiary entities ("Affiliates") who are involved in providing or improving the Site and/or the Service that we offer to you. We obligate the employees, contractors and agents of Fracta and our Affiliates to ensure the security and confidentiality of your personal information and to act on that personal information only in a manner consistent with this Privacy Policy.

Legal Disclosures

Fracta may disclose your personal information that we have received through your usage of the Site and/or the Service without your consent when we believe in good faith that the disclosure is required to comply with applicable law or respond to lawful requests or legal processes (such as a subpoena, warrant, court order, etc.) for the purpose of assisting law enforcement and legal authorities in the prevention, detection or prosecution of crime.

6. Direct Marketing Communications

If you have not otherwise opted out, or if you have opted in to receive direct marketing emails from us, we may use your personal information to send you marketing information about the Site and our products and services we think may be of interest to you. For instance, when you request additional information regarding the Site and/or our products and services or sign up for our newsletter, we may ask if you wish to opt in to receive marketing communications from us. This is what we call direct marketing. We carry out direct marketing by email and phine. We obtain consent to send you such communications where required under applicable local laws.

If you no longer wish to receive marketing communications, you have the right at any time to opt out. The easiest way to opt out is to use the unsubscribe link that you will find at the bottom of each communication. You may also manage your direct marketing preferences as further explained in Your Choices.

7. Your Choices

Updating and Correcting Personal information

If you would like to correct or update certain personal information (such as your contact information) please contact us at [savewaternow@fracta.ai] and we will use reasonably efforts to correct and/or update such information.

Direct Marketing

You may manage your receipt of marketing and other non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any of our marketing e-mails. We will use commercially reasonable efforts to process such requests in a timely manner.

Cookies & Targeted Advertising

With respect to your choices regarding cookie and other tracking technologies, most web and mobile device browsers automatically accept cookies; however, you may manage your cookie preferences, by altering the cookie settings in your browser settings at any time.

While tracking is widespread over the internet, there are things you can do to minimize these activities, as explained here:

You can also learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browsers. Please note, however, that by blocking or deleting cookies used on the Site, you may not be able to take full advantage of the Site. In addition, please note that even if you opt out of targeting/advertising cookies using the mechanisms above, advertisements may still be visible to you when using the Site.

Fracta does not process or respond to web browsers' "do not track" signals or other similar transmissions that indicate a request to disable online tracking of users who use our Site. And/or Service

8. Data Retention and Security

Data Retention

Your personal information is processed for the period necessary to fulfill the purposes for which it is collected, to comply with legal and regulatory obligations and for the duration of any period necessary to establish, exercise or defend any legal rights.

In order to determine the most appropriate retention periods for your personal information, we consider the amount, nature and sensitivity of your information, the reasons for which we collect and process your personal data, and applicable legal requirements.

In some instances, we may choose to anonymize your personal data instead of deleting it, for statistical use, for instance. When we choose to anonymize, we make sure that there is no way that the personal data can be linked back to you or any specific user.

Direct Marketing

We have put in place reasonable and appropriate security measures designed to prevent your personal information from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. For example, we use encryption, secure socket layer, firewalls, and password protection. In addition, we limit access to personal information to those employees, agents, contractors and the third parties who have a business need-to-know.

We also have procedures in place to deal with any suspected data security breach. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and while we take reasonable steps to provide secure services, by using the Site, you understand and assume the risks associated with your activities on the internet.

9. Payment Processing

Fracta does not collect any payment information in connection with the use of the Site. We may contact payment information for the payment of fees for the use of the Service. All credit card numbers are encrypted and transmitted in encrypted form to Fracta’s third party payment processor. Fracta does not have access to or store any credit card numbers.

10. Sensitive Data

Fracta does not require you to provide any sensitive data about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic, and biometric data to use the Site or the Service.

11. Children’s Privacy

Use of the Site is not intended for individuals under the age of 16. Without limiting the foregoing, Fracta does not target the Site and/or the Service to persons under the age of 16 and does not knowingly collect personal data from minors. Therefore, we ask you not to provide us with personal information of persons under the age of 16. If we learn that personal information of persons under 16 years of age has been collected on or through the Site, or the Service then we may terminate access to the Site and/or the Service for that individual.

12. External Websites

The Site may contain links to other websites that are not controlled by Fracta ("External Websites"). By clicking on links to External Websites, the operators of the External Websites may collect your personal information. We are not responsible for the content or privacy practices employed by the operators of any External Websites, and your use of External Websites is subject to their respective terms of use and privacy policies.

13. Notice to Users Located Outside the United States

Fracta and its servers used to provide the Site and the Service are operated in the United States. If you are located outside of the United States, please be aware that your information, including your personal data, may be transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to use the Site and/or the Service, you hereby irrevocably and unconditionally consent to such transfer, processing, and use in the United States and elsewhere.

14. Contact Us

Should you have any questions, concerns or a complaint about this Privacy Policy, please contact Fracta via email at [savewaternow@fracta.ai] or by writing to us at the following address:

Fracta [2400 Broadway, Suite 220, Redwood City, CA 94063] Attn: [Kaoru Shima]

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